Competitors
Who ranked on Google Australia on 2026-10-23, with the location set to Geelong, for four searches: "electrician geelong", "commercial electrician geelong", "industrial electrician geelong" and "electrician bellarine peninsula". For ideas for the revamp, not to copy.
How far to trust it. One session's results: rankings shift with the searcher's location and over time. Google showed a robot check after four searches, so nothing else was searched there. Ratings are Google's, from its top three Maps listings. Social links are the ones each company's own website links to, unless marked otherwise. Notes on each site come from its homepage text, not a look at the design.
Where JSM stand
- JSM weren't on page one or in the top three Maps listings for any of the four searches. [gap: does JSM have a Google Business Profile, and how many reviews?]
- The leaders put proof at the top of the homepage: Google review count, licence number, years in the trade, a warranty. JSM's site shows none of these: no reviews, and REC 34685 is only in the Instagram bio (
docs/company.html).
- None of the homepages below offer remote or telecommunications work. JSM's community jobs (Mornington Island, Cape York, Elcho Island, Groote Eylandt) are something no Geelong competitor here can show.
Top three Maps listings
What a local customer sees first, above the web results.
- CabledIn Electrical Solutions, North Geelong. 5.0 from 2,100 reviews, open 24 hours. First Maps listing for all three Geelong searches, and a web result for "electrician geelong".
Site: cabledin.com.au. Social: Facebook, Instagram.
Homepage: "Your Trusted, Local Electricians in Geelong", then a strip of proof: registration number, 24/7, 20+ years, a lifetime workmanship warranty, 5 stars from 2,000+ Google reviews. Services in six groups (power, lighting, safety, data and cabling, appliances, emergency), dozens of suburb pages, and an FAQ on licensing, after-hours work and the warranty.
- Super Home Services, Ryrie St, Geelong. 5.0 from 1,100 reviews. First Maps listing for "electrician geelong". Also does plumbing, heating and cooling.
Site: superhomeservices.com.au. Social: Facebook, LinkedIn, and Instagram (found on Google; the site doesn't link it).
Homepage: "#1 for electrical services, Geelong" and "Schedule fast today & save $50"; online booking with a coupon, a pop-up quote form, the Google rating near the top, an award claim, accreditation logos and a workmanship guarantee. A second site, superelectrician.com.au, also names Super Home Services and is on page one for "electrician geelong".
- LEKTRIX, Geelong. 4.9 from 510 reviews. Third Maps listing for "electrician geelong" and "commercial electrician geelong". Also does plumbing.
Site: lektrix.com.au. Social: Facebook, Instagram.
Homepage: 13 service cards, "3,000+ happy customers", 15 years, and three steps: a free phone consultation, a detailed quote, then the work. No online booking or form, and its "Get in touch" button goes to a Framer marketplace page instead of their contact page.
- Carmody Electrical, Oakleigh (Melbourne). 5.0 from 108 reviews. Second Maps listing for "commercial electrician geelong" and "industrial electrician geelong".
Site: carmodyelectrical.com.au (same phone as the Maps listing). Social: Facebook, Instagram.
Homepage: "Melbourne's Trusted Electrician"; 24/7 emergency work, booking and emergency-call buttons, five Google reviews quoted, REC and ABN shown, eight services from emergencies to commercial fit-outs.
- Precision Wiring, Geelong and the Surf Coast. 5.0 from 64 reviews. Third Maps listing for "industrial electrician geelong".
Site: precisionwiring.com.au. Social: Facebook, Instagram.
Commercial and industrial
Closest to JSM's business, industrial and underground work.
- Gordon McKay, Melbourne and Geelong. First web result for "industrial electrician geelong", above the Maps listings.
Site: gmckay.com.au. Social: Facebook, LinkedIn.
Homepage: "Industrial electricians for Melbourne, Geelong and Victorian industry"; two featured projects (Viva Energy's Newport terminal, the West Gate Tunnel) with "View Project" links; about 50 client logos; the industries it serves (manufacturing, food, grain, petrochemical); an ISO-certified management system, a QH&S accreditations page and licence numbers in the footer.
- Salt Electrical, Newtown. First web result for "commercial electrician geelong" and "electrician bellarine peninsula" (its Bellarine service-area page), second for "electrician geelong" and "industrial electrician geelong".
Site: saltelectrical.com.au. It refused connections from our network, so its social links are unchecked. A 2023 directory listing says it has been family-owned since 1954, at 69 West Fyans St, Newtown.
- Mayne's Power, Torquay. Web result for "industrial electrician geelong".
Site: maynespower.com.au. Social: Facebook, Instagram.
Homepage: "four decades of experience and three generations"; work split into domestic, commercial and industrial, plus 24/7 emergencies; two case studies (solar, circuit breakers) with a "See All" page; a client list of government agencies, schools, builders and hotels; REC number in the footer; "Quote request" in the menu.
- HiTech Electrical. Web result for "commercial" and "industrial electrician geelong".
Site: hitechelectrical.com.au. No social links.
Part of Vinci Energies; 30+ electricians and engineers, 25+ years. Industrial installation and maintenance, labour hire, automation, remote monitoring, design and engineering, across Geelong, Melbourne and the Western District.
- LGE Electrical. Web result for "commercial" and "industrial electrician geelong".
Site: lgeelectrical.com.au. No social links.
Commercial and industrial maintenance, 24/7 breakdowns, testing, cabling and EV chargers across Geelong, the Bellarine and the Surf Coast. Links to its clients' websites.
- Stack Electrical. Its industrial page is a web result for "industrial electrician geelong".
Site: stackelectrical.com.au. No social links.
Established 2000. Residential, commercial and industrial, including data and communications cabling, thermal imaging, and exit and emergency light testing.
- Albert Corn & Son. Third web result for "electrician geelong", second for "commercial electrician geelong".
Site: albertcorn.com.au. Social: Facebook.
Homepage: "a proven track record of over 75 years", licensed and insured, a safety certificate with every job, a "Get a quote today" button; residential, commercial and appliance services. No reviews shown.
- Kings of Electrical. In the Maps results, and a web result for "electrician geelong" and "commercial electrician geelong".
Site: kingsofelectrical.com.au. Social: Facebook, Instagram.
Homepage: "Geelong's Trusted Electricians" for custom homes, commercial projects and maintenance; 18 five-star reviews, Master Electricians Australia membership, a team of four A-grade electricians and two apprentices, project galleries and Instagram reels on the page; service areas from the Bellarine to Colac Otway.
- Place Electrical. Web result for all three Geelong searches.
Site: placeelectrical.com.au. Social: Instagram.
Homepage: Geelong, the Surf Coast and the Bellarine; "over 20 years"; three testimonials; 17 suburbs listed; an Instagram feed that shows an error.
- Surfcoast Electrics. Its commercial page is a web result for "commercial" and "industrial electrician geelong".
Site: surfcoastelectrics.com.au. Social: Facebook, Instagram.
- GoTo Electrical Solutions. Its industrial and service-area pages are web results for "industrial electrician geelong" and "electrician bellarine peninsula".
Site: gotoelectricalsolutions.com.au. Social: Facebook.
Bellarine
JSM's home patch (Clifton Springs). Web results for "electrician bellarine peninsula" after Salt Electrical, plus one from "electrician geelong".
National
- Jim's Electrical, a national franchise. Its Geelong page is the first web result for "electrician geelong"; booking online or on 131 546.
Site: jimselectrical.com.au. Social: Facebook, YouTube.
Remote and telecommunications
No Geelong competitor above covers it. A web search for electrical contractors in remote NT and Queensland communities found mostly job ads; the firms it named do power, solar and HV/LV work rather than telecommunications, such as MEC NT (Darwin, Katherine, Tennant Creek, Groote Eylandt).
What the revamp can borrow
- A strip of proof under the hero (CabledIn, Mayne's Power): licence number, years, warranty, reviews. JSM's: REC 34685 [gap: verify], founded 2023, [gap: warranty terms], two Facebook reviews [gap: the reviewers' OK].
- Case studies with a place, a client and photos (Gordon McKay, Mayne's Power). JSM's dated Instagram jobs (
docs/instagram.html) fill this, and the remote telecommunications work is theirs alone.
- Client and builder logos (Gordon McKay, Mayne's Power, LGE). OneBuild Geelong, Prebble Constructions and Mittabuild tag JSM on Instagram. [gap: their OK]
- "What happens next" in three steps (LEKTRIX), leading to JSM's free consultation.
- The team and its qualifications (Kings of Electrical: four A-grade electricians, two apprentices, Master Electricians membership). [gap: JSM's team]
- Instagram on the site (Kings of Electrical). Place Electrical's broken feed shows the risk of an embed that stops working.
- Not part of the build: suburb pages, a Google Business Profile and a steady flow of Google reviews are what put the leaders on top. That's our SEO and digital marketing work: suggest it to JSM, don't add it free.