JSM Electrical on Facebook

What JSM's Facebook page showed on 2026-10-22: https://www.facebook.com/profile.php?id=61574767686775

Treat it as a lead, not a source of truth. JSM run the page themselves (they don't use our digital marketing service), so it is thin and out of date: two timeline posts, the latest from June 2025. Confirm anything here with JSM before it goes on the site. Business facts already pulled into docs/company.html are marked (FB) there. Improvements we suggest for the page: docs/proposal.html, "Optional: your Facebook and Instagram". Instagram is far richer: docs/instagram.html.

Profile

• Name: JSM Electrical. Category: Electrician (the only one).
• 131 followers, 2 following.
• Bio: one line, saying they service Geelong, the Bellarine and the Surf Coast.
• Profile picture: the white logo on a black circle.
• Cover: a white van with the logo on its side, parked under autumn trees. Text: the website's tagline ("Reliable Electrical Solutions for Homes, Businesses, and Beyond"), the email and the phone. On phones the email and website address are cropped off.
• Buttons: Message, Follow. No "Book now" or "Call now" button.
• Page address: the default number (profile.php?id=…); no short username.

Contact and details

• Phone: +61 429 400 287 (mobile). Email: jack@jsmelectrical.com.au. Messenger: on.
• Website link: jsmelectrical.com.au (the only link; no Instagram, Twitter or YouTube).
• Address: 6 Cameron Court, Clifton Springs VIC 3222, shown with a map pin. It may be a home address: ask before using it on the site.
• Hours: none listed.

Reviews

Two recommendations, both five-star in tone and both naming Jack:

• Liam D. (shown as "1y", so late 2024 to 2025): Jack turned up and did the job; professional, accommodating and knowledgeable.
• Jamie N. (1 April 2025), signed off from "Jess, Jamie and the Zuri Team": Jack and the team were great from start to finish; professional, attentive to detail and friendly, made the process easy, left everything clean and tidy; highly recommends them.

Before quoting either on the site, JSM need the reviewer's OK; full text is on the page's Reviews tab.

Posts

The timeline has only two posts, both from 29 June 2025:

1. "Hope Vale & Wujal Wujal Update" (8 photos, 23 reactions, 2 comments). Busy with FIFO work and Geelong jobs. At the Hope Vale Mission in Cape York they stood up a 15m tower loaded with radio gear; they also made service calls around Wujal Wujal, and recommend the Lions Den Hotel on the way up. Casual, friendly tone, with tradie hashtags (#FIFO, #CapeYork, #TradieLife).
2. An introduction: the About Us blurb (maintenance and service repairs around Geelong and Portarlington, plus technical projects in rural and remote Australia) and a link to /about-us/.

Older posts survive only as photos:

• 18 April and 5 May 2025: a "Light it up to a brighter future" graphic, "Electrical and Lighting Services for Businesses", with a caption about more sustainable lighting for shops and commercial spaces on the Bellarine and Surf Coast. Hashtags include LED lighting and LED signage, and misspell Bellarine ("#Belarine").
• A "Shore up your storefront" graphic: lighting for businesses.
• Easter 2025 and Mother's Day greetings.

Photos

19 in all. The useful ones, all real work, are likely JSM's own (ask for full-size originals; Facebook's copies are compressed):

• Remote work (Cape York): the radio tower going up under storm clouds; a solar-powered comms cabinet in the rainforest, with a worker in orange hi-vis; two of the team in yellow hi-vis outside the Lions Den Hotel and on a grassy hill; a river crossing; a site map; a 4WD on a ridge road at dawn.
• Commercial and home lighting: a shop or café fit-out with black track lighting and downlights; a large shed or workshop with high-bay lights; a garage with hexagon LED ceiling lights.
• On site: a worker with an antenna or light pole on a tin roof.
• Vehicles: a white tray-back ute with the door logo, in a car park; the van from the cover.

The rest are graphics: the two lighting promos, the Easter and Mother's Day greetings, the logo, and a placeholder "J" avatar.

Reels

One reel (124 views): a close-up of a person on a job. Nothing usable for the site.

What the website can use

• Reviews: both recommendations, once the reviewers agree.
• Remote work: the Hope Vale radio tower is the best proof of "regional and remote projects" and of telecommunications work.
• LED lighting and signage for businesses: promoted strongly on Facebook, but the website gives it one line (outdoor LED signage, under Business and Commercial). Ask whether it deserves its own service.
• Job photos: to replace the stock images on the service pages.
• The Facebook link: in the live site's footer. Keep it in the revamp.
• The address, only if JSM agree.