JSM Electrical on Instagram

What JSM's Instagram showed on 2026-10-22: https://www.instagram.com/jsm.electrical_/

Their best channel, but still a lead to confirm. JSM run it themselves, like Facebook. It is far richer: 25 posts of real jobs from July 2024 to June 2026, plus posts by builders who tag them. Confirm anything here with JSM before it goes on the site. Business facts already pulled into docs/company.html are marked (IG) there. Improvements we suggest: docs/proposal.html, "Optional: your Facebook and Instagram".

Profile

• Handle: @jsm.electrical_. Display name: JSM Electrical Pty Ltd, the only place the company structure appears. ABN: unknown. ABR searches on 2026-10-22 for "JSM Electrical" and "JSM Electrical Pty Ltd" found no Geelong match.
• 25 posts, 367 followers, 406 following.
• Bio: domestic, commercial and industrial; servicing greater Geelong; the email; "Jack" and the phone; REC: 34685.
• No website link, and no Call or Email buttons (only Follow and Message).
• Profile picture: the black logo on a white circle.
• Story highlights: New Builds, Industrial, NSW, WA, NT, FNQ. The state names suggest remote work in NSW and WA as well as the NT and Far North Queensland (not opened).

People

• Jack: the phone contact in the bio. The Hope Vale post was co-posted with the personal account @jack.martin20. [gap: Jack's full name and role: confirm with JSM]
• Cooper (@cooperjessen): works the NT community jobs (Groote Eylandt, Elcho Island).
• Tom: a first-year apprentice in August 2024 (Mornington Island).
• Hiring (May 2026): an A-grade electrician and a 3rd/4th-year apprentice "to join our growing team". The ad describes the work: small domestic service jobs, commercial installations, large industrial fit-outs, maintenance and project work, around Geelong, plus FIFO for those who want it. It also lists what they ask for (white card, driver's licence, safety mindset) and offer (team culture, variety, growth, FIFO, pay by experience). Applications go to jack@.

Work shown

Newest first within each group. Place names are Instagram's location tags.

Homes, renovations and new builds

• Bathroom, laundry and toilet renovation with OneBuild Geelong: backlit round mirrors (builder's post, Aug 2026).
• Pool house and barn-style man cave: the full electrical installation, lighting to power to finishing details (June 2026).
• Tiny home fit-out at Bells Beach for Little Luxe Haus: LED strip lighting and feature wall lights (Sept 2025).
• New home in Belmont with Prebble Constructions: inground pool electrics (pumps, pool lights, earthing, garden lighting provisions) in Dec 2024, after the builder's temporary pole in Oct 2024. The builder's own posts on "project Belmont" tag JSM.
• Fixing a DIY weatherproof enclosure in Torquay (Dec 2024).
• Gate motors: ACA Industries gate actuators and pillar posts (video, Oct 2024).
• House renovation in Aireys Inlet, power on and ready for the fit-off (July 2024).
• Bathroom renovation "Project Skene" with Mittabuild (builder's reel, tagged).

Commercial

• Billboard lighting in Geelong: sports lights on custom-made arms (June 2026).
• LED panel lighting for an office fit-out in Geelong (June 2026).
• Replacing the heads on the sports lighting at a North Geelong soccer club (Dec 2024).
• A large LED oval feature light at Corio Village shopping centre (video, July 2024).

Rural and industrial

• New mains for a shed in Connewarre (Oct 2024), and a 190m cable pull at another Connewarre property (video, July 2024).
• A large hot-wash unit at a shed in Colac, including climbing into the tank to replace the elements (Aug 2024).
• Upgraded floodlights on a light tower over a foaling paddock in Gnarwarre, with Geelong Access Hire (Aug 2024).
• A new enclosure and switchgear for a horse walker, with an extra weatherproof power point for pressure washing (video, July 2024).

Remote communities (FIFO)

• Groote Eylandt, NT (Nov 2025): Cooper building new communication booths from the ground up, then maintenance runs: reprogramming hardware, replacing solar panels, fixing rusted metalwork.
• Elcho Island (Galiwinku), NT (Aug 2025): installing wireless access points for community connectivity.
• Hope Vale and Wujal Wujal, Cape York, QLD (June 2025): the 15m radio tower, also on Facebook. 76 likes, the most of any post.
• Mornington Island, Gulf of Carpentaria, QLD (Aug 2024): internet and phone connectivity to every home in the community, working 7-day weeks of 14-hour days. 74 likes.

About the business

• A new Fluke 1672 multifunction tester (June 2026): test results recorded digitally, giving clients faster, more accurate testing and commissioning reports.
• The welcome post (July 2024): a team of electricians based in Geelong, for domestic, commercial and industrial work.
• Off-topic: a joke reel with DKS Wheels and Tyres about painting (June 2026). Leave it off the site.

Builders and trades they work with

Tagged or tagging: OneBuild Geelong, Prebble Constructions (Tom Prebble), Mittabuild, Monaghan Plumbing Group, JRF Wall and Floor Tiling, Little Luxe Haus, Geelong Access Hire, Corio Village. Builders are a customer group the website never mentions.

Activity

• 14 posts in July–December 2024, 4 in 2025, and 5 in May–June 2026, plus two collaborations (June and August 2026). Nothing of JSM's own since 25 June 2026.
• Gaps: December 2024 to June 2025, and November 2025 to May 2026.
• Likes: 30–76 a post. Remote-community posts do best, then the welcome post and the new tester.

What the website can use

• Trust:
  • REC 34685 (verify on Energy Safe Victoria's register first);
  • "JSM Electrical Pty Ltd";
  • digital test reports from the Fluke tester.
• Projects: about 20 real jobs with places and dates, for the "On the job" gallery and short case studies. Ask JSM for the original photos.
• Remote work: four community projects in the NT and QLD, enough for a "Remote and regional" page.
• Services the site doesn't mention:
  • new builds for builders;
  • pools and garden lighting;
  • gate motors;
  • sports, billboard and feature lighting;
  • office LED fit-outs;
  • sheds, farms and equine work;
  • tiny homes.
• The team: Jack, Cooper and Tom, for the About page (with their OK).
• Careers: they're hiring, so a careers page or section could help.
• Builder testimonials: OneBuild Geelong and Prebble Constructions already praise their trades publicly.
• The Instagram link: in the live site's footer. Keep it in the revamp.